I’m going to open a new medical practice and dentist office; I’ll hire the talent later. They’re always advertising about “we’ll take care of you,” “we put patients first,” or that they’ll give you that million dollar smile. Fuck that. No one cares about that – those aren’t differentiators in the market. Any decent dentist can do that. I’m going to CRUSH those people with my new business model.
“Thank you for calling On-Time Dentistry, how can I help you today?”
Build the business around the front office and you can kill people in the back room, won’t matter. Just don’t waste my time.
At least they’re playing Katy Perry.